BoyPilot Goods

BoyPilot Goods is LGBTQ+ and disabled owned and operated, with a focus on LGBTQ+ customers and a commitment to supporting LGBTQ+ causes.

A focus on fun.

BoyPilot Goods is first and foremost about having fun, not taking yourself too seriously, and silly gentle humor, encapsulated in their collection of over fifty playful and colorful designs, often featuring frogs, raccoons, opossums and other animals.

Retro-futuristic.

The brand originated with a clean retro-futuristic style, with a big love for vintage sci-fi. Today they still carry a large selection of LGBTQ+ sci-fi themed product with a retro look and feel.

The brand solution

BoyPilot Goods’ brand is playful, bold, and embraces a clean retro look with a strong connection to space exploration. A bold, limited palette of dark gray, white, bright red and occasional yellow is repeated in every digital and physical asset.

Mix and Match Assets

BoyPilots’ visual brand is enhanced by mix and match assets like the astronaut, paper plane, heart balloon, starry background, and planet-with-rings “O” letter mark. Throughout the brand, these appear again and again and are available for placement in a variety of configurations.