The Small Business Branding Blog
My name is Dylan, and I build beautiful logos and branding packages for community-minded and purpose-driven small businesses in Maine and beyond. I found that many small business owners didn’t yet understand the value of building their brand — or where to start. It’s my mission to provide branding resources that actually work for small businesses — because the power of authentic, connected branding shouldn’t only belong to big corporations.
Debunking 3 Etsy success myths
Don’t fall for bad advice when it comes to launching or improving your Etsy shop! This post pulls back the curtain on why truly thriving shops on places like Etsy aren’t just consistent or trend-chasing, they’re daring, niche-savvy, and full of surprises.
Could your business benefit from custom illustration? (+ how to use it!)
Our cell phone photography is lackluster, AI is boiling Texas, stock photos are too generic, and we can’t afford a professional photographer.
What to do?
Luckily, we’re not helpless to create good, unique imagery for our businesses!
I’m here to encourage you to harness the power of custom illustration as a cost-effective and highly impactful branding tool.
Why isn’t my Etsy shop getting any sales?
If you have a dead Etsy shop, you need to check out the biggest mistakes Etsy sellers make when it comes to understanding niche.
Getting the real dirt on your customers: How segmentation works
We’ve all had the experience of developing a product that we’re so excited about, only to have it fall flat with customers.
How to Use Moodboards to Make a Better Logo (And what to avoid)
Moodboards are a great tool for clients and designers to develop ideas and explore styles together. But the way you approach building a moodboard for your brand or logo can make a big difference.
Here are some techniques I’ve found for building moodboards that lead to original, relevant logos, and some techniques to avoid to keep your logo from ending up boring and derivative.
Finding Your Small Business Niche
As business owners, we can get caught up in the day to day work - making it all run - and sometimes forget to do the higher-level thinking, planning and research that helps us stay on top of our markets.