The Small Business Branding Blog

Sharing branding resources that actually work for small businesses — because the power of branding shouldn’t only belong to big corporations.

Zeraph Dylan Moore 1/15/26 Zeraph Dylan Moore 1/15/26

Expanding your thinking from Logo to Brand

Branding offers us the chance to define who we are with intention and care - from fonts, to colors, to deeper aspects like voice and values. I share five powerful benefits that good branding brings to your business.

Zeraph Dylan Moore 4/22/25 Zeraph Dylan Moore 4/22/25

Building strong brands with customer segmentation

A brand is only as good as its understanding of its customers. Dig into this guide to customer segmentation, with a five-part model that helps us build a picture of who our customers are.

Zeraph Dylan Moore 5/16/22 Zeraph Dylan Moore 5/16/22

Small Business Niche: The basics

As business owners, we can get caught up in the day to day work - making it all run - and sometimes forget to do the higher-level thinking, planning and research that helps us stay on top of our markets.