The Small Business Branding Blog
My name is Dylan, and I build beautiful logos and branding packages for community-minded and purpose-driven small businesses in Maine and beyond. I found that many small business owners didn’t yet understand the value of building their brand — or where to start. It’s my mission to provide branding resources that actually work for small businesses — because the power of authentic, connected branding shouldn’t only belong to big corporations.
Why isn’t my Etsy shop getting any sales?
If you have a dead Etsy shop, you need to check out the biggest mistakes Etsy sellers make when it comes to understanding niche.
How to use the magic of segmentation to authentically connect with customers
We’ve all had the experience of developing a product that we’re so excited about, only to have it fall flat with customers. Or how about figuring out how to connect on social media as your business, in a way that actually gets people excited? In both of these situations, gaining more in-depth knowledge about our customers is critical for success.
But that process can be confusing. What information is important? Are demographics enough? And how do we organize the info so that it actually works for us and paints a clear picture that we can use?
How to Use Moodboards to Make a Better Logo (And what to avoid)
Moodboards are a great tool for clients and designers to develop ideas and explore styles together. But the way you approach building a moodboard for your brand or logo can make a big difference.
Here are some techniques I’ve found for building moodboards that lead to original, relevant logos, and some techniques to avoid to keep your logo from ending up boring and derivative.
Finding Your Small Business Niche
As business owners, we can get caught up in the day to day work - making it all run - and sometimes forget to do the higher-level thinking, planning and research that helps us stay on top of our markets.