The Small Business Branding Blog
My name is Dylan, and I build beautiful logos and branding packages for community-minded and purpose-driven small businesses in Maine and beyond. I found that many small business owners didn’t yet understand the value of building their brand — or where to start. It’s my mission to provide branding resources that actually work for small businesses — because the power of authentic, connected branding shouldn’t only belong to big corporations.
How to Use Moodboards to Make a Better Logo (And what to avoid)
Moodboards are a great tool for clients and designers to develop ideas and explore styles together. But the way you approach building a moodboard for your brand or logo can make a big difference.
Here are some techniques I’ve found for building moodboards that lead to original, relevant logos, and some techniques to avoid to keep your logo from ending up boring and derivative.